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Egotech Report Oct 2016

How to win the hearts, minds and wallets of
adult Millennials with technology that flatters
the ego and indulges the cult of the self

SKU: Egotech Report Oct 2016 Categories: ,


Although characterised by diversity, Millennials have
generational traits collectively shaped by a shared
life stage, technology, media culture and the shared
experience of major trends and events.
During their youth, researchers identified elevated
levels of narcissism as a signature trait of Millennials,
characterised by inflated egotism, self-focus and
vanity. Compared to previous generations in their
youth, Millennials were found to be about 10% more
narcissistic. But has this signature trait of Millennial
narcissism persisted into adulthood?

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