The Personal Investment Management & Financial Advice Association (PIMFA)

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Artificial Intelligence

Technology using algorithms and data to enhance decision-making, improve efficiency, and manage risks.

Visit the Artificial Intelligence dedicated microsite on this topic
Every firm in wealth management is doing something with AI. Far fewer can show what it’s worth. …
Date & Time: 08th Oct 2026 (8:30) - 08th Oct 2026 (13:30)
Location: Publicis Sapient
What’s now possible for wealth firms when AI meets Consumer Duty? …
Free
Date & Time: 22nd Jun 2026 (8:45) - 22nd Jun 2026 (13:30)
Location: Marloo UK Ltd

Beyond the hype: what a real human–AI operating model looks like

Bolting AI onto yesterday's workflow isn't transformation. It's wallpaper. Richard Doherty of Publicis Sapient and Richard Preece of DA Resilience...
25/05/2026

The Wealth and Asset Management Operating Model Can’t Keep Up

Read this article from the PIMFA Journal #33 by Richard Doherty and Sumit Johri at Publicis Sapient about the traditional playbook built on manual processes, siloed business and technology functions, and relationship-driven models is no longer sufficient.

Shared Type: Shared Public
Published: April 28, 2026

Talent and Controls – Where AI Initiatives Succeed or Stall

Read this article from the PIMFA Journal #33 by Edward Russell at Solve about how talent and controls aid successful AI adoption.

Shared Type: Shared Public
Published: April 28, 2026

Don’t be Complacent About AI Compliance

Read this article from the PIMFA Journal #33 by Vicky Pearce at B-Compliant about how to use AI safely and compliantly.

Shared Type: Shared Public
Published: April 28, 2026

Women’s Symposium 2026 Videos

It’s a wrap on PIMFA’s Women’s Symposium 2026! We were delighted to welcome almost 95 speakers across 50 sessions on the 19th and 20th of May . Below is a selection of videos from the event for registered delegates – available for a limited time only, and only to be used for recapping learnings from the event. We look forward to welcoming our delegates back for 2027, scheduled for 19th and 20th of October 2027.

A selection of the presentation slide shows can be find here

PIMFA Key Successes Overview 2025/26

Read the overview of how we are continuing to deliver meaningful change and value. Looking at our successes over the last year in Policy and Advocacy and Regulation and Compliance, with an overview of PIMFA Groups, Event Highlights and Awards.

Shared Type: Shared Public
Published: March 27, 2026

PIMFA Key Successes 2025/26

Read how we are continuing to deliver meaningful change and value. Looking at our successes over the last year in Policy and Advocacy and Regulation and Compliance, with an overview of PIMFA Groups, Event Highlights and Awards.

Shared Type: Shared Public
Published: March 27, 2026
Turning Your AI Ambition Into Execution. …
Free
Date & Time: 25th Jun 2026 (9:00) - 25th Jun 2026 (18:00)
CPD: 7 Location: Publicis Sapient

PIMFA Queries Compendium

This Queries Compendium represents PIMFA’s first publication bringing together a selection of the queries raised by our member firms over the past two years. The queries encompass a wide range of regulatory and operational topics, and we have included those that remain most pertinent and of continuing value to our membership.

Shared Type: Shared
Published: February 2, 2026

AI Leadership – Registration Form

Register your interest here for the AI Leadership Programme

PIMFA Regulatory Insights Tracker Summary Report

Read the findings from our first PIMFA Regulatory Insights Tracker

Shared Type: Shared Public
Published: November 21, 2025

PIMFA Journal #32

Read here the PIMFA Journal #32, featuring nine articles of thought leadership on a current industry topic of interest from PIMFA Associate members, looking at topics such as AI, Innovation, Non-Financial Misconduct, Appointed Representative risk/insurance, Targeted Support, Cyber Threats Facing UK Financial Firms, Insurer & Underwriter Attitudes on IFA Firms Advising on Inheritance Tax (IHT) Products, Going Beyond Index Data and What Better Data Could Do For You

Shared Type: Shared Public
Published: October 21, 2025
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