4 April 2022

PIMFA’s Diversity & Inclusion Awards return for second year and open for new entries

PIMFA the trade association for the wealth management, investment services and financial advice sector is delighted to announce that its Diversity & Inclusion Awards opened to entries today (4 April 2022).

Now in their second year, PIMFA’s Diversity & Inclusion Awards seek to celebrate the many instances of good practice and innovation which remain hidden or unrecognised with the profession. It also seeks to highlight new initiatives and provide inspiration to drive positive change and help build a more inclusive industry which better reflects its increasingly diverse customer base.

Last year’s inaugural awards received an overwhelmingly positive response from the industry with over 100 entries. The launch of this year’s awards comes ahead of two papers to be released by PIMFA – informed by last year’s awards – in the coming weeks demonstrating examples of D&I best practice within the industry and examining the regulator’s expectations of firms in D&I in the years to come.

This year’s event, held in partnership with Royal London, Interactive Investor, Morningstar SEI Investment Europe, Raymond James, ClearStream, FIS and Howden, is expected to be even bigger and better culminating in a gala awards ceremony and black-tie dinner at the Sheraton Grand Hotel in central London on 19 October 2022.

Award entries will, once more, be judged by a group of industry peers alongside experts in diversity and inclusion from charities that PIMFA partner with. This includes Richard Wilson, Chief Executive of Interactive Investor; Peter Moores, Chief Executive of Raymond James; Jennifer Mathias, Chief Finance Officer at Rathbones; Theresa Heaton, Head of Change at Brown Shipley; Matt Cameron, Global Managing Director at LGBT Great, and Bev Shah, CEO & Founder, City Hive among others.

The PIMFA Diversity & Inclusion Awards include the following awards categories:

  • (Firm) Inclusive Talent Management (small-medium firms: one – 350 employees)
  • (Firm) Inclusive Talent Management (large firm: 351+ employees)
  • (Individual) Rising Talent
  • (Firm) Best D&I Initiative (small-medium firms 1- 350 employees)
  • (Firm) Best D&I Initiative (large firms 351+ employees)
  • Best Industry D&I Initiative
  • (Firm) Best Approach to Wellbeing
  • (Individual) The Overall D&I Champion
  • Best Supplier Award

As before the Awards are FREE to enter and open to all firms and stakeholders in the sector – you do not have to be a PIMFA member to enter. The closing date for submissions is 8 June 2022 – full information and entries can be submitted at: https://pimfadiawards.awardstage.com/

Liz Field, Chief Executive of PIMFA, commented: “We were absolutely thrilled by the response to our inaugural Diversity & Inclusion Awards last year. That response showed just how seriously the industry takes this issue and gave us a real insight into the progress already being made towards better reflecting the society we serve.

“Diversity is a fact, but inclusion is a choice and PIMFA knows that there are firms of all sizes who are focusing on making that choice within their business every day.  

“We want to recognise these firms and celebrate the inherent value that comes from a more diverse and inclusive profession, and I want to encourage firms of all sizes to examine what they are already doing to bring about change.

“There is also a wide variety of exceptionally talented individuals coming up through the ranks in our industry, who are helping their organisations provide support to diverse communities and clients or developing and leading innovation.

“We think it is appropriate to celebrate those people, and those organisations, that are working hard to ensure our industry better represents the wider society it aims to serve, and perhaps learn a little from those that are already making progress towards a more diverse and inclusive workforce along the way.”


Notes for Editors

About PIMFA – the Personal Investment Management & Financial Advice Association

  • Firms can submit their entries to the D&I Awards here
  • Find out more about PIMFA’s other D&I work here
  • PIMFA is the trade association for firms that provide wealth management, investment services and the investment and financial advice to everyone from individuals and families to charities, pension funds, trusts and companies.
  • The sector currently looks after £1.65 trillion in private savings and investments and employs over 63,000 people.
  • PIMFA represents both full and associate member firms. Full members provide a range of financial solutions including financial advice, portfolio management, as well as investment and execution services. They assist everyone from individuals and families to charities and pension funds, all the way to trusts and companies.  Associate members provide professional services to the PIMFA community.
  • PIMFA leads the debate on policy and regulatory recommendations to ensure that the UK remains a global centre of excellence in the wealth management, investment advice and financial planning arena. Our mission is to create an optimal operating environment so that its member firms can focus on delivering the best service to clients, providing responsible stewardship for their long-term savings and investments. 
  • PIMFA has made numerous recommendations to the FCA regarding the Future of Advice, Future of Supervision and the FSCS levy – read more.
  • PIMFA was created in 2017 as the outcome of a merger between the Association of Professional Financial Advisers (APFA) and the Wealth Management Association (WMA) with a history as a trade association since 1991 – read more.
  • Further information can be found at pimfa.co.uk


For further information on this release or other press matters please contact:

Matthew West, PIMFA PR Manager – MatthewW@pimfa.co.uk, +44 (0)20 7382 0376 / +44 (0) 7843 903258

Sheena Gillett, PIMFA Communications & PR Director – sheenag@pimfa.co.uk, +44 (0)20 7011 9869 / +44 (0)7979 493225