PIMFA Live Online Learning: Getting Financial Promotions Right in a Post Consumer Duty ERA
PIMFA member firms take note.
In 2024, the FCA identified and intervened against around 20,000 non-compliant financial promotions from authorised firms and has recently deployed new technology to shut down or block 1,600 websites promoting financial services without permission taking action against influencers (“finfluencers”) for illegal promotions.
In the Consumer Duty era, the FCA expects your firm to go beyond ensuring that all your promotions are ‘clear, fair and not misleading’ and actively challenging your firm to achieve good outcomes for all customers, especially the vulnerable. But what does that mean in practice?
In this online training session, you will examine good and bad examples of recent promotional campaigns and assess potential non-compliance with your current and future campaigns. By improving your grasp of good practice, you will be better prepared to protect your firm, brand reputation, and competitive advantage and respond rapidly to unexpected, consequential events.
Over two hours, Ocorian’s Abi Reilly will help you:
- Assess the potential risks of your marketing and financial promotions and strengthen your approach against the latest FCA guidance.
- Mitigate the threat of non-compliance with current and future changes in financial promotion regulations using a proven process
- Ensure your approach to social media and customer communications doesn’t attract the wrong kind of attention.
- Enhance the review and approval process for financial promotions in line with proposed new anti-greenwashing rules.
- Update your social media and influencer marketing governance, policies, and contracts with ‘finfluencers’ and agencies to stop consumer harm.
Who should attend
- Compliance and legal
- Marketing
- Product Development
- Senior managers responsible for the marketing activities of the firm
*You may bring along a colleague FREE to this course when you book a place on this course at full fee. Please email learning@pimfa.co.uk to receive the discount code.