
Conduct & Culture Roundtable 2026: From Culture Statements to Cultural Evidence
London, EC4A 1LT United Kingdom
Culture Has Moved From The Margins to the Regulatory Frontline.
The FCA’s sharpened focus on non-financial misconduct, accountability, and Consumer Duty 2.0 is forcing firms to answer a harder question: Can you prove your culture not just describe it?
This year’s Conduct & Culture Roundtable, in partnership with Protecht, Elephant’s don’t Forget and Macfarlanes, brings together senior leaders, SMF holders, and culture champions* from across UK wealth management to explore what good really looks like now and what will be expected next.
This is not a theory-led conference.
It’s a practical, peer-led roundtable, under Chatham House Rule, designed for firms that want culture to hold up under board challenge and FCA scrutiny.
What We’ll Discuss
1. From Statements to Evidence: Move beyond values on the wall and staff surveys. Learn what boards and regulators actually trust as evidence of culture and which metrics are quietly failing in 2026.
2. Consumer Duty in Practice: Consumer Duty isn’t a framework; it’s a cultural test. Hear how leading firms are embedding Duty into decision-making, behaviour, and outcomes, not just controls and MI.
3. Cultural Measurement: What Works (and What Doesn’t): Unpack the indicators that genuinely influence behaviour and governance and why static MI, vanity metrics, and annual surveys no longer provide assurance.
4. Non-Financial Misconduct: Situations & Scenarios: Through live case studies, examine how firms are identifying, escalating, and acting on non-financial misconduct — and which outcomes truly stand up to FCA scrutiny.
5. Future-Proofing Culture & Conduct: A forward-looking discussion on what boards and senior leaders need to do now to stay ahead of the next wave of regulatory and reputational risk.
The Take-away
You’ll leave with:
- A clearer view of what credible culture evidence looks like in 2026
- Practical approaches to measuring and governing culture
- Insight into how peers are handling grey-area conduct and misconduct
- A forward-looking perspective on board and SMF accountability
Who Should Attend
If you’re responsible for setting, challenging, or evidencing culture, this roundtable is for you.
- Board members, Chairs & NEDs
- CEOs and SMF holders
- Compliance, Risk & Financial Crime leaders
- HR, Culture & People leaders
- Conduct and Consumer Duty leads
*Attendance is open to senior leaders from PIMFA full member firms and FCA-regulated firms. To help maintain the integrity of the discussion, PIMFA may review registrations and reserves the right to decline attendance where the eligibility criteria are not met.
Why is this event different
✔️ Senior-only, invite-led audience
✔️ Real case studies, not hypotheticals
✔️ Open, Chatham House-style discussion
✔️ Practical insight you can take back to your board
✔️ Designed around what the FCA is really testing now
12/05/2026
Arrival and Networking Breakfast
Tea, coffee and pastries on arrival. An opportunity to meet peers across HR, compliance, risk and the executive function ahead of a working session that asks more of the room than the average roundtable.
Welcome and Chair's Opening Remarks
Tea, coffee and pastries on arrival. An opportunity to meet peers across HR, compliance, risk and the executive function ahead of a working session that asks more of the room than the average roundtable.
Speakers
Philip Allen
Having led learning teams at the Institute of Risk Management, The British Bankers Association and most recently at UK Finance where he developed learning academies on Vulnerability, Financial Crime and Conduct & Culture, Philip is considered a leading authority in L&D within financial services.
At PIMFA, Philip’s responsibility is to design and deliver a suite of innovative learning solutions that not only support members to meet their regulatory obligations but help them develop the skills and talents their staff need to take advantage of digital transformation.
A qualified trainer, Philip was awarded Fellowship of The Learning Performance Institute in 2018.
Culture in the City: Scene - Setting Overview
A 10-minute regulatory and supervisory read-out. Where the FCA actually is on culture in 2026, what has shifted in tone and substance over the last 12 months, and the legal and regulatory exposures wealth and advice firms are most likely to underestimate.
Speakers
Rachel Serene
Rachel is responsible for knowledge management. A core part of her role is designing and delivering training for lawyers while also supporting clients with bespoke training initiatives. In addition to leading the financial services team’s knowhow and training programme and keeping the team up to date on the latest regulatory initiatives she is also responsible for the team’s thought leadership work.
Kirti Tiwari-Mehta
Kirti advises the full range of employment law issues, but focusses on helping clients find solutions to business-critical matters: senior exits, the protection of business assets and confidentiality, reputationally-important litigation, regulatory issues such as non-financial misconduct, investigations and C-suite appointments.
Opening Panel - Consumer Duty in Practice: From Box-Ticking to Cultural Transformation
Three years in, Duty implementation is largely done. Customer outcomes are not yet consistently better. This panel keeps a tight focus on the customer-facing test: are firms producing genuinely good outcomes, can they evidence it, and where does the operational chain – product, distribution, post-sale care – still fail the customer?
Speakers
Philip Allen
Having led learning teams at the Institute of Risk Management, The British Bankers Association and most recently at UK Finance where he developed learning academies on Vulnerability, Financial Crime and Conduct & Culture, Philip is considered a leading authority in L&D within financial services.
At PIMFA, Philip’s responsibility is to design and deliver a suite of innovative learning solutions that not only support members to meet their regulatory obligations but help them develop the skills and talents their staff need to take advantage of digital transformation.
A qualified trainer, Philip was awarded Fellowship of The Learning Performance Institute in 2018.
Adrian Harvey
Adrian spent the first decade of his career working in corporate banking and lending with ABN AMRO, GE Capital, and BNP Paribas. He joined the energy sector to bring commercial expertise to the privatisation of British Gas, where he spent ten years. During this time, he served as Managing Director of the largest residential business of British Gas, as well as Managing Director of E.ON’s property services and renewable energy business.
Richard Bernstein
Richard is Head of Compliance and MLRO at JM Finn.
He has over 20 years’ experience in Compliance & Risk roles starting his career at Barclays before working at F&C Asset Management, and Close Brothers Asset Management.
Prior to joining JM Finn, Richard was Chief Risk Officer at Kingswood Group.
He is a CFA Charterholder and a Chartered Fellow of the CISI. Richard is also Chair of the PIMFA Regulation Committee, and a member CISI Compliance Forum as well as the CISI Ethics and Integrity Committee. Outside of work, Richard is a trustee of the Printing Charity and Chair of their Investment Committee.
He is also a trustee at the Academy of Medical Royal Colleges and a Governor at Roding Valley High School. In his spare time, he suffers by way of being a season ticket holder at Leyton Orient.
Gary Lynam
Gary Lynam is Protecht's Managing Director EMEA. Gary has a strong track record delivering large scale and complex engagements across the financial services industry, specialising in risk and compliance solutions. He is a member of the Global Association of Risk Professionals and has a MSc in Finance and Capital Markets.
Panel 2: Culture as Strategy: Embedding Ethical Decision-Making Across the Organisation
Where the previous panel looked outward at the customer, this panel looks inward at the firm. Culture-as-strategy means a board-owned, organisationally embedded set of behaviours that hold up under stress – growth, acquisition, leadership change, commercial pressure. The question is not whether the firm has the right values on the wall, but whether those values survive the next M&A deal, the next ambitious hire, the next quarter when commercial and cultural signals point in different directions.
Speakers
Joanna Shackleton
Joanna Shackleton is Partner, Head of Human Resources and a member of the Management Board at LGT Wealth Management.
Joanna joined the firm in 2014 as HR Manager, became Head of Human Resources in 2016 and was appointed Partner in 2018. Her role places her at the centre of LGT’s people strategy, culture, leadership and organisational development.
She brings deep HR experience from across financial services and the wider professional sector, having previously worked at Herbert Smith Freehills, Smith & Williamson and The Prince’s Trust.
Joanna’s perspective combines senior people leadership with the practical realities of embedding culture, capability and accountability across a growing wealth management business.
Frank Brown
Frank is a governance, risk and regulatory expert with extensive experience advising Boards and senior management on how to achieve their strategic objectives while staying within risk appetite, and abiding by the rules and principles of the regulators.
Frank has worked for Big 4 accountancy firms, and law firms, advising clients across wealth, investments and other sectors of financial services. Both on developing enhanced approaches to better balance risk vs reward decisions, and also to address failings after s166 and regulatory interventions.
When advising firms, Frank encourages clients to take a holistic view and recognise that risk crystallisation, regulatory breaches and failures to execute strategy can be symptoms of root cause issues in the firm’s governance, culture, organisational structure and business model. And within this, culture can be the ‘force-multiplier’ to drive improvements.
Claire Foy
Claire is a cultural transformation specialist and mindset coach, with over 25 years in regulated finance. Having served as Executive Director, Head of Learning and several years as a Regulated Supervisor at Coutts & Co, she offers HR, Compliance, and Risk leaders a rare blend of regulatory rigor and behavioral science.
Claire bridges the gap between policy and practice, helping firms generate the tangible cultural evidence regulators now demand. Through mindset coaching and systemic strategy, she embeds psychological safety and accountability into organisations, transforming culture from a compliance risk into a measurable driver of high-integrity performance.
Laura Bridgewater
Laura advises financial institutions and corporates on complex, multi-jurisdictional investigations and contentious regulatory matters.
Networking Break
Panel 3: Cultural Measurement in 2026: What's Working and What Isn't
Every firm in this room measures culture. Few would claim the measurement is credible. This panel is the practical climax of the morning: what cultural evidence actually stands up to a board, an FCA review or an acquirer’s diligence, what no longer earns its place, and how to combine quantitative MI with qualitative insight without producing something an experienced practitioner can game in their sleep.
Speakers
Bhavini Shah
Bhavini ‘Bev’ Shah is the Founder and Co-Chief Executive of City Hive, an independent think tank focused on culture, governance, and stewardship in investment management. With experience spanning fund manager research and senior roles within major asset managers,
Bev brings deep insight into how investment institutions allocate capital, manage risk, and govern decision-making. Her work reflects the importance of culture to market integrity and system-wide resilience.
She is one of the architects of the ACT corporate culture standard for investment companies, now widely used to identify and mitigate corporate behaviour risk and strengthen long-term decision-making across the sector. Before founding City Hive, Bev held roles at Aviva Investors, Aviva Life, and HSBC Investments, and began her City career as an equity trader on the Bear Stearns graduate scheme. She serves on the Titan Square Mile Sustainability Board and holds the Freedom of the City of London.
Frank Brown
Frank is a governance, risk and regulatory expert with extensive experience advising Boards and senior management on how to achieve their strategic objectives while staying within risk appetite, and abiding by the rules and principles of the regulators.
Frank has worked for Big 4 accountancy firms, and law firms, advising clients across wealth, investments and other sectors of financial services. Both on developing enhanced approaches to better balance risk vs reward decisions, and also to address failings after s166 and regulatory interventions.
When advising firms, Frank encourages clients to take a holistic view and recognise that risk crystallisation, regulatory breaches and failures to execute strategy can be symptoms of root cause issues in the firm’s governance, culture, organisational structure and business model. And within this, culture can be the ‘force-multiplier’ to drive improvements.
When Behaviour Crosses the Line: Non-Financial Misconduct - ScenariosSituations and Scenarios
Macfarlanes walks the room through live, anonymised scenarios drawn from current FS practice. The session surfaces the gap between firms’ stated escalation thresholds and the calls they actually make – the gap the FCA is increasingly interested in.
Speakers
Alex Green
Alex has a very broad regulatory practice advising banks, asset managers, wealth managers, mortgage providers, insurers, corporate finance advisers and intermediaries on all aspects of their financial services regulatory obligations.
Kirti Tiwari-Mehta
Kirti advises the full range of employment law issues, but focusses on helping clients find solutions to business-critical matters: senior exits, the protection of business assets and confidentiality, reputationally-important litigation, regulatory issues such as non-financial misconduct, investigations and C-suite appointments.
Rachel Serene
Rachel is responsible for knowledge management. A core part of her role is designing and delivering training for lawyers while also supporting clients with bespoke training initiatives. In addition to leading the financial services team’s knowhow and training programme and keeping the team up to date on the latest regulatory initiatives she is also responsible for the team’s thought leadership work.
Roundtable Speed Session: Your Questions Answered
Three concurrent 15-minute roundtables; attendees rotate. Practitioner-led, problem-focused. The objective is concrete answers to live questions, not recitation of frameworks. Bring the issue you couldn’t raise in the panel.
- Rountable A: Leading Culture through SMCR
- Roundtable B- Measuring and Managing Culture: MI, Storytelling and Indicators that Matter
- Roundtable C- Inclusive Conduct Cultures: Turning Values into Daily Behaviours
Speakers
Alex Green
Alex has a very broad regulatory practice advising banks, asset managers, wealth managers, mortgage providers, insurers, corporate finance advisers and intermediaries on all aspects of their financial services regulatory obligations.
Frank Brown
Frank is a governance, risk and regulatory expert with extensive experience advising Boards and senior management on how to achieve their strategic objectives while staying within risk appetite, and abiding by the rules and principles of the regulators.
Frank has worked for Big 4 accountancy firms, and law firms, advising clients across wealth, investments and other sectors of financial services. Both on developing enhanced approaches to better balance risk vs reward decisions, and also to address failings after s166 and regulatory interventions.
When advising firms, Frank encourages clients to take a holistic view and recognise that risk crystallisation, regulatory breaches and failures to execute strategy can be symptoms of root cause issues in the firm’s governance, culture, organisational structure and business model. And within this, culture can be the ‘force-multiplier’ to drive improvements.
Bhavini Shah
Bhavini ‘Bev’ Shah is the Founder and Co-Chief Executive of City Hive, an independent think tank focused on culture, governance, and stewardship in investment management. With experience spanning fund manager research and senior roles within major asset managers,
Bev brings deep insight into how investment institutions allocate capital, manage risk, and govern decision-making. Her work reflects the importance of culture to market integrity and system-wide resilience.
She is one of the architects of the ACT corporate culture standard for investment companies, now widely used to identify and mitigate corporate behaviour risk and strengthen long-term decision-making across the sector. Before founding City Hive, Bev held roles at Aviva Investors, Aviva Life, and HSBC Investments, and began her City career as an equity trader on the Bear Stearns graduate scheme. She serves on the Titan Square Mile Sustainability Board and holds the Freedom of the City of London.
Claire Foy
Claire is a cultural transformation specialist and mindset coach, with over 25 years in regulated finance. Having served as Executive Director, Head of Learning and several years as a Regulated Supervisor at Coutts & Co, she offers HR, Compliance, and Risk leaders a rare blend of regulatory rigor and behavioral science.
Claire bridges the gap between policy and practice, helping firms generate the tangible cultural evidence regulators now demand. Through mindset coaching and systemic strategy, she embeds psychological safety and accountability into organisations, transforming culture from a compliance risk into a measurable driver of high-integrity performance.
Lunch and Networking
Final reflections.
Hosted lunch. The conversations that didn’t fit into the formal sessions tend to happen here – we’d encourage attendees to use the time.
Frank Brown
Richard Bernstein
Claire Foy
Adrian Harvey
Gary Lynam
Bev Shah
Joanna Shackleton
Alex Green
Laura Bridgewater
Kirti Tiwari-Mehta
Rachel Serene
Protecht Group
Elephants Don't Forget
City Hive Network Ltd
Macfarlanes LLP
Video / Call Link
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