PIMFA Summit: Consumer Duty & AI: The New Operating Model for Good Outcomes

This is the half-day event that answers one question

AI is no longer sitting at the edge of the wealth management operating model. It is moving into advice, compliance, client support, vulnerability identification, outcomes monitoring, quality assurance and board reporting.

The regulatory context matters. But this is not a morning of theory. It is a working session for the leaders deciding how AI can safely improve client outcomes, where it should stay out of the journey, and what firms must be able to evidence before they scale it.

The opportunity is now real: AI can spot vulnerability earlier, support clients traditional advice models struggle to serve, personalise communication responsibly, review far more customer interactions, reduce adviser admin, and turn culture, competence and outcomes into evidence boards can actually use.

For wealth firms of every size, AI is changing what it means to deliver, monitor and evidence good outcomes. This Summit is about what that makes possible and what firms need to get right before they scale it.
This Summit is for the leaders ready to move beyond Consumer Duty implementation and start using AI to create better client journeys, stronger evidence, sharper oversight and genuine competitive advantage.

You should attend if…

You’re a senior leader who will have to explain how your firm is using AI to deliver, monitor and evidence good client outcomes.
That includes:

• Chief Risk Officers and Chief Operating Officers
• SMF16 and SMF17 holders
• Heads of Advice, Compliance, Internal Audit and Quality Assurance
• Consumer Duty Leads and Outcome Monitoring Leads

What you’ll leave with

• Where AI can improve Consumer Duty outcomes and where it should not go near the client journey.
• What is already working across advice, compliance, outcomes monitoring and culture evidence.
• How to deploy AI at your firm’s size, maturity and risk appetite, not someone else’s.
• A board-ready governance framework for fairness, explainability, accountability and SM&CR ownership.
• A practical plan: what to test, what to control, what to evidence and what to stop.
• Direct access to the founders, firms and peers already making these decisions