Mills Review: AI and Technology Impact on Retail Financial Services Markets

This survey is a short questionnaire for PIMFA members, comprising 20 questions and taking approximately 5–7 minutes to complete. It is intended to capture a current snapshot of industry perspectives to inform PIMFA’s policy and regulatory engagement on AI and to provide direct input to the FCA Mills Review of AI In Financial Services.

AI is an increasingly prominent feature of policy and regulatory discussions across financial services. Recent publications — including the HM Treasury Committee’s report on AI in financial services (20 January 2026), the ICO’s Tech Futures publication on agentic AI (8 January 2026), and the FCA’s Mills Review Call for Input (27 January 2026) — highlight the growing focus on the implications of AI for firms and markets

This survey seeks to gather the views of PIMFA members on the role, opportunities, and risks associated with AI in the wealth management and financial advice sector. It includes a number of questions aligned with themes from the FCA’s Mills Review. Thank you for your input.