PIMFA currently employs 32 permanent members of staff who cover a variety of aspects at PIMFA from expert technical guidance to membership support and much more. This section provides staff contact details and a description of each job role.
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Liz joined PIMFA (then known as the Wealth Management Association) as Chief Executive in 2014.
She has 30 years financial services experience, 19 of which as a Chief Executive. She successfully transformed and advised several businesses through redefining strategy, re-branding, change management and inspirational leadership, creating profitable businesses.
She has substantive experience of people and corporate culture risk, regulatory knowhow across the industry – banking, insurance and wealth management and providing good practice guidelines for the industry to adopt.
She is an accredited coach and industry leader encouraging collaborative participation of diverse groups of industry experts to address sector challenges and to leverage industry resources for collective benefit.
Liz holds a degree in Psychology and a Masters in Occupational Psychology from Birkbeck.
Chief Commercial Officer
Richard Joined PIMFA (then known as the Wealth Management Association) in January 2017 as Director of Strategic Partnerships. His areas of responsibility at PIMFA include membership and business development.
Preceding this he was Relationship Director at the British Bankers Association (BBA) for almost four years. He looked after all aspects of membership and relationship management at Bank and associate CEO level, and was formerly Director of Financial & Professional Services at TheCityUK. He was also a Board Director of BBA GOLD Limited an Operational Loss Risk Platform which he helped convert from a membership business to a Limited company and took to profitably in year 1.
Prior to that Richard was Director of Institutional Sales at Cofunds, the Funds Platform, and has held a number of senior positions, including the formation of Allfunds Bank in the UK. Richard has worked in Financial Services for 37 years, in a career spanning Stockbroking, Financial Planning ,Custody, Asset Management and Banking.
Director of Government Relations and Policy
David joined PIMFA in November 2022 as Government Relations and Policy Director. He is responsible for PIMFA’s relationships with governments and regulators and regulatory and supervisory policy.
Before joining PIMFA, David spent 16 years working across financial services change and policy, including four years as the Director of Technology and Operations at the Association of Financial Markets Europe (AFME). Earlier in his career, David worked at PwC in investment management and technology advisory.
Michelle has worked within the financial industry for over 20 years. Her last role was at Euroclear UK & Ireland (EUI) before she joined PIMFA (then known as the Wealth Management Association) in 2012.
Michelle’s role involves accounts payable, management accounts and payroll including other aspects of HR and business services.
Communications and PR Director
Sheena has worked within the financial services industry for over 15 years. She is knowledgeable in driving positive change through the creation and implementation of effective strategy and leadership, and is experienced in organisational re-branding and M&A activity.
She holds a combined honours BSc in Psychology and Sociology and an Executive MSc in International Marketing from King’s College, London which she studied for while working full time at PIMFA. She also recently achieved MCIM status at the Chartered Institute of Marketing (CIM).
Sheena joined PIMFA (formerly the Wealth Management Association) in November 2010. Over the last 10 years her team has implemented major organisational restructuring – including three new websites, the introduction of content management and client relationship management tools, e-marketing capabilities, e-commerce and CPD event modules. Sheena oversaw all the communication elements related to the organisation’s re-brand in 2013 and the merger with APFA in 2017. She is currently responsible for PIMFA’s media relations, brand management, projects, content creation, social media, database and website management, marketing and publications.
Her last role was at the Chartered Institute for Securities & Investment (CISI) where she worked in marketing, communications and event management. Prior to this she worked at Euroclear SA/NV UK & Ireland (EUI) and National Savings and Investments (NS&I) with roles in similar areas.
Head of Learning
Having led learning teams at the Institute of Risk Management, The British Bankers Association and most recently at UK Finance where he developed learning academies on Vulnerability, Financial Crime and Conduct & Culture, Philip is considered a leading authority in L&D within financial services. At PIMFA, Philip’s responsibility is to design and deliver a suite of innovative learning solutions that not only support members to meet their regulatory obligations but help them develop the skills and talents their staff need to take advantage of digital transformation. A qualified trainer, Philip was awarded Fellowship of The Learning Performance Institute in 2018.
Senior Policy Advisor
In her role as senior policy adviser, Yasmin will be working closely with PIMFA’s Head of Regulatory and Compliance, Alex Roberts on issues relating to financial crime and vulnerable customers, with a focus on PIMFA’s consumer duty working group.
Before joining PIMFA, Yasmin worked as a senior executive in the policy team at TheCityUK. Yasmin previously held roles in the civil service working with industry, the Commission and EU member states on cross cutting regulatory issues. Yasmin also worked at a lobby company, a policy forum, and on the parliamentary estate.
Policy Co-Ordination Officer
Heidi has worked in various financial organisations for over 20 years, this has included roles in asset management, wealth management and insurance firms.
Her role involves organising all aspects of work that PIMFA does with each of its committees and working parties, from arranging the meetings to setting agendas and taking minutes. Heidi also provides day to day administrative support to the Director of Strategic Partnerships.
Michael Cahill joined PIMFA in April 2020, firstly joining the Policy team, as a Senior Policy Advisor (focusing on operations and technology), before moving onto the Strategic Partnerships team, focusing on stakeholder engagement with both full and associate member firms.
Prior to joining PIMFA, Michael began his career in various operational roles, as well as working in the Private Client team. Michael has worked for a number of financial services IT and service providers.
Executive Assistant to CEO
Emma joined PIMFA (then known as the Wealth Management Association) in 2011, having previously worked at Euroclear UK & Ireland (EUI) as team secretary and PA. Her role at PIMFA has included Committee Coordinator responsibilities as well as research for Business Development.
Emma is now the Executive Assistant to the CEO and is responsible for providing high-level support to the CEO on a day-today basis.
Senior Policy Adviser, EU and Government Affairs
Maja joined PIMFA as Senior Policy Adviser, EU and Government Affairs in November 2018. She is a former diplomat, public affairs and policy official with extensive experience of international, European and UK government and policy operations. At PIMFA, Maja is responsible for developing policy and implementing the associated advocacy work with key EU and UK institutions, including the European Commission, Parliament, and Council, HMG, and the FCA, on a range of European and UK legislative and regulatory issues.
Prior to PIMFA, Maja worked at the City of London Corporation as an European Policy and European Regulation Adviser, focusing on Brexit related issues and on strengthening the dialogue between the UK-based financial and professional services industry, the UK government, regulatory authorities, EU institutions and Member States. While in the diplomatic service, Maja worked on numerous policy initiatives, engagement strategies and advocacy efforts, including Croatia’s negotiations for membership of the EU and NATO.
Maja was educated at the University of Zagreb, Croatia.
Senior Finance Manager
Emma has worked in Management Accounts for over 15 years in various industries. Emma previously worked at the Association of Professional Financial Advisers (APFA) who merged with the Wealth Management Association (WMA) in June 2017 to form PIMFA.
Emma is responsible for various aspects of the PIMFA accounting function, including accounts management- both payable and receivable – as well as statutory reporting.
Her role at APFA involved all aspects of the accounting function including management accounts, accounts payable, and accounts receivable as well as statutory reporting. She also dealt with all Office Management and HR.
Senior Policy Advisor
Maria joined PIMFA in July 2023 as Senior Policy Adviser looking at wealth management operations and technology.
Before joining PIMFA, Maria held various roles within financial regulation. She is a former civil servant and studied law and legislative studies with a year working in Westminster Parliament. Maria was called to the Bar of England and Wales in 2019 and holds a Master of Laws in European Social Security from KU Leuven, where she focused on pensions.
Learning and Events Administrator
Mariana joined PIMFA in January 2020 as Learning and Events Assistant.
Mariana’s previous role was at American Express working in travel. Mariana also has previous experience teaching at Secondary schools and working in Events in top hotels in the UK and abroad.
Mariana now works with the Learning and Events team, organising and delivering workshops, webinars, podcasts, conferences and events here at PIMFA.
Head of Design
Megan joined PIMFA in February 2023 as Head of Design. She is the lead Creative at PIMFA overseeing all brand outputs and concepts for PIMFA Internally and externally.
Megan has over 8 years’ experience, specialising in brand, campaigns, strategy and graphic design predominately in the B2B and Corporate world. Prior to PIMFA Megan worked at Coriolis Technologies a leading trade data and analytics provider (SaaS), offering real-time insight into global environmental, social and governance efforts as Director of Creative. Megan managed all content marketing and branding/creative outputs.
In addition to this Megan was the Digital Creative Director at H/Advisors Cicero, part of the Havas Group for 7 years. Heading up the digital team leading on creative, working across graphic design, video, and creative/digital strategy. She has vast experience predominately working across the B2B, corporate and financial industries. Megan has worked with clients such as HS2, L&G, AXA, Santander, and HSBC and many more.
She has a vast creative skill set and experience across product design, digital marketing, video/animation, UX/UI and specialising in graphic design and illustration.
Megan has also led the H/Advisors team to achieve creative awards for clients such as RSA, PIMFA and Legal & general.
Megan has a First-Class BA Honours degree in Product design and engineering, from Middlesex University and has Exhibited in Design Museum as a shortlist for the 2015 AXA PPP Health Tech & You Awards.
Head of Public Affairs
Simon joined PIMFA in November 2017 as a Senior Policy Adviser with a focus on public policy and long term savings. He has previously worked at the National Employment Savings Trust (NEST) and the Treasury in a variety of roles working on a number of issues including automatic enrolment, pension freedoms and the UK’s response to the financial crisis.
Simon has a strong interest in long term savings issues with a particular focus on overcoming behavioural barriers and the support structures that can be put in place in order to help and encourage a thriving savings culture in the UK.
Early Careers Engagement Manager
Oris joined PIMFA in August 2023 as the Early Careers Engagement Manager to lead on one of our key strategic priorities set by members to help firms on their talent, diversity and inclusion challenges.
Prior to joining PIMFA, Oris ran a small independent early careers consultancy after working in some of the leading socio-mobility organisations supporting firms in the Public, Financial, Professional, and related Services sector including The UK Civil Service, FCA, Deutsche Bank, KPMG and more to connect and attract talents from underrepresented communities.
In addition, Oris is a certified coach and D&I facilitator and since 2018 has coached over 200 graduates on how to successfully perform in assessment centres and interviews and delivered diversity and inclusion training to over 150 professionals on topics such as inclusive language, unconscious bias, intersectionality, and interview prejudice.
Oris’s favourite past times including watching F1, football and reading books on self-development, psychology, and leadership development.
Executive Assistant to the Chief Commercial Officer
Claire previously worked at PIMFA on a fixed term contract, she returns to PIMFA in May 2022 as Executive Assistant to the Chief Commercial Officer where she will be providing high-level day-to-day support, combined with a focus on business development and membership activities.
Claire has amassed over 20 years relevant industry experience in providing exceptional operational support to C-Suite executives within investment banking, professional services, wealth management and insurance businesses.
Ben joined the PIMFA team in January 2018. He has over 12 years experience of working in financial services across various organisations, including roles at Allfunds Bank, Calastone, Northern Trust and UK Finance (Formerly BBA).
His expertise extends across a number of business areas including relationship and change management, sales and proposition development, with exposure to both retail and institutional. In his position of Strategic Partnerships, Ben focuses his time on stakeholder engagement with both full and associate member firms to expand the membership offering.
Lead Regulatory Policy Adviser
Sarah has worked in financial services regulation for over 30 years.
Having read History at Cambridge, Sarah joined the London Stock Exchange/The Securities Association and spent several years drafting conduct of business policy/rules. After 5 years of working in compliance for a major UK Group involved in fund management, stockbroking and wealth management, Sarah moved into the world of trade associations, managing the regulatory policy work of PIMFA’s predecessor body (APCIMS) and taking on the role of Director of Securities & Investment at the London Investment Banking Association.
Sarah has spent the last 15 years as a regulatory consultant – as well as working for APCIMS/WMA/PIMFA since 2004 across a wide range of policy areas and projects, her clients have included various wealth management firms and a major firm of compliance consultants. Sarah joined the permanent staff of PIMFA as Lead Regulatory Policy Adviser in 2018.
Carly joined PIMFA in September 2022 as a Data and Systems Administrator.
Previous to her current role, Carly has worked in a variety of administrative roles including buying and music licensing. She also ran her own virtual administrative business helping small online businesses with technical support.
Carly’s role with PIMFA involves looking after our data to ensure it is correct and up to date. She will also be assisting members and her colleagues with any technical issues they may be having with our website and internal systems.
Head of Events
Michella joined PIMFA in 2019 as Head of Events.
Prior to her current role, Michella worked at Citi, delivering high-profile events across EMEA, working closely with internal and external stakeholders from all businesses of the bank.
Michella has over 10 years’ experience working in events in various industries including banking, HR, Finance, Marketing, Technology and Aviation, producing events all over the world including Europe, Asia and North America. She holds a BA in International Events Management from the University of Brighton.
Senior Conference Producer
Stephen joined PIMFA in August 2023 as Senior Conference Producer, looking after content and speaker requirements across PIMFA’s events portfolio.
Stephen is an experienced content strategist and event curator, joining PIMFA from Rolls-Royce, and having previously spent a number of years running event and training agendas at UK Finance. Stephen also has a background as a senior analyst specialising in global banking trends and has spent time working in both corporate pensions and insurance broking.
Stephen endeavours to ensure PIMFA’s events meet member needs with up to date regulatory and technological topicality and providing best-in-class sector speakers.
Head of Regulatory Policy and Compliance
Alex joined PIMFA in June 2017 as a Policy Adviser, where she works on a wide range of regulatory matters, engaging with policy makers and the regulator to promote members’ interests.
She previously worked for the Association of Professional Financial Advisers (APFA) in the same capacity. APFA merged with the Wealth Management Association (WMA) to form PIMFA.
Alex has a legal background, having studied law at Cambridge University and was called to the Bar in 1997. She was a tenant at Lamb Chambers, Temple where she specialised in personal injury claims, contractual disputes and professional negligence. Alex has experience of advisory, drafting and court work including appearances in the Court of Appeal, the High Court and county courts.
Nigel joined PIMFA in November 2017 as Content & Communications Manager.
Previously a professional musician, he has also worked extensively in Television, Film and Animation Finance & Distribution and radio as a broadcaster.
He came to the City as a Media Consultant in 1998 to advise on acquisitions and has continued working in this environment as a consultant in start-up and mezzanine finance, tax-efficient investment, strategic advice and business development, working in Japan, Austria, USA, the Middle East and the UK.
Nyan San Lwin
Public Affairs Advisor
Nyan is a political scientist by training, and a Master of Public Policy degree holder from the University of Oxford. Prior to joining PIMFA, Nyan was a liaison manager at Solidarities International Myanmar: a not-for-profit NGO providing humanitarian support in refugee camps. Nyan has a wide range of knowledge in the international development, and a specialist focus on vulnerable populations including but not limited to the homeless, refugee and asylum, ethnic and religious minorities, and LGBTQ+ members. Her professional and personal mission at PIMFA is to help policies and systems to become more accessible, just, and equitable to all members of the society. When not at work, Nyan could be found collecting empty pint glasses in random pubs in East London.
Senior Policy Adviser
Kevin Sloane has worked in financial services for over 40 years.
His areas of interest and expertise are wealth management operations and technology.
Kevin is a Chartered Member of the Chartered Institute of Securities and Investment and is a member of the CISI’s Wealth Management Forum Committee.
Magdalena has worked within Finance, in various industries, for over 5 years. Her last role was Accounts Assistant within the private health sector where she was responsible for all aspects of Accounts Payable, Accounts Receivable, Credit control and VAT.
Magdalena’s role covers all aspects of financial transactions.
Senior Communications Manager
Claire joined PIMFA in January 2018. Claire is responsible for PIMFA’s business and communication functions which include, internal systems, website and special projects. Her previous role was at the Chartered Institute for Securities & Investment (CISI) where she worked on a wide range of projects.
Digital Communications & Social Media Manager
Amanda has worked in the financial services industry for 20 years.
Amanda is responsible for PIMFA’s business and communication functions which include, internal systems, CRM, website, project management and social media manager.
Her role at PIMFA has previously included being PA to the Deputy CEO and assisting with PIMFA’s Events.
Matt is PIMFA’s PR manager and is responsible for the implementation of PIMFA’s PR strategy, campaigns and media relations. He also manages PIMFA’s social media.
Matt has worked in and around the financial services industry for more than 17 years, first as a journalist for, among others, the BBC, CNBC, MailOnline/Thisismoney, Channel4News and CityAM.
He left journalism in 2017 moving into PR where clients included Edison Investment Research, stockbroker finnCap, accountancy firm H W Fisher & Company, trading platform Infinox Capital and asset manager, Triple Point.