PIMFA currently employs 24 permanent members of staff who cover a variety of aspects at PIMFA from expert technical guidance to membership support and much more. This section provides staff contact details and a description of each job role.
Liz joined PIMFA (formerly Wealth Management Association (WMA)) as Chief Executive in 2014.
She has 27 years financial services experience, 17 of which as a successful Chief Executive. She successfully transformed and advised several businesses through redefining strategy, rebranding, change management and inspirational leadership, creating profitable businesses.
She has substantive experience of people and cultural risk, regulatory knowhow across the industry – banking, insurance and wealth management and providing the best practice guidelines for the industry to adopt to manage risk.
She is an accredited coach and industry leader encouraging collaborative participation of diverse groups of industry experts to address sector challenges and to leverage industry resources.
Liz holds a degree in Psychology and a Masters in Occupational Psychology from Birkbeck.
Deputy Chief Executive
John Barrass joined PIMFA (formerly the Wealth Management Association (WMA)) as Deputy Chief Executive in July 2007.
As part of his work he runs PIMFA interests in Public Policy and Government Relations, including Brexit, EU related business and anti-financial crime activity.
Prior to joining PIMFA, John was Head of CFA Institute Centre for Financial Market Integrity in EMEA which followed over 12 years running international regulatory policy for the UK Government, the Securities and Investments Board, and the Financial Services Authority.
He spent the first 12 years of his career in HM Diplomatic Service immersed in Soviet and East European Affairs but with the fall of the Berlin Wall felt that it was time to move on.
John was educated at Cambridge University, England, and has a Masters degree from the University of Essex.
Director of Strategic Partnerships
Richard Joined PIMFA (formerly the Wealth Management Association (WMA)) in January 2017 as Director of Strategic Partnerships. His areas of responsibility at IMFA include membership and business development.
Preceding this he was Relationship Director at the British Bankers Association (BBA) for almost four years. He looked after all aspects of membership and relationship management at Bank and associate CEO level, and was formerly Director of Financial & Professional Services at TheCityUK. He was also a Board Director of BBA GOLD Limited an Operational Loss Risk Platform which he helped convert from a membership business to a Limited company and took to profitably in year 1.
Prior to that Richard was Director of Institutional Sales at Cofunds, the Funds Platform, and has held a number of senior positions, including the formation of Allfunds Bank in the UK. Richard has worked in Financial Services for 37 years, in a career spanning Stockbroking, Financial Planning ,Custody, Asset Management and Banking.
Business Development & Committee Co-ordinator
Heidi has worked in various financial organisations for over 20 years, this has included roles in asset management, wealth management and insurance firms.
Her role involves organising all aspects of work that PIMFA does with each of its committees and working parties, from arranging the meetings to setting agendas and taking minutes. Heidi also provides day to day administrative support to the Business Development & Membership Manager.
EA to CEO
Emma joined PIMFA (formerly the Wealth Management Association (WMA)) in 2011, having previously worked at Euroclear UK & Ireland (EUI) as team secretary and PA. Her role at the IMFA has included Committee Co-ordinator responsibilities as well as research for Business Development.
Emma is now the Executive Assistant to the CEO and is responsible for providing high-level support to the CEO on a day-today basis.
Director of Regulation
Ian has almost 30 years’ experience as a risk and compliance professional.
He started his regulatory career in 1986 with the Surveillance Division of the London Stock Exchange which evolved into The Securities Association, which regulated stockbrokers, where he was a senior manager. He spent many years as a main board members and Compliance Director of one of the largest wealth managers in the UK.
Ian is Director of Regulation at PIMFA. His role entails constant contact with the UK regulator, the FCA at all levels and other organisations such as HM Treasury, Financial Ombudsman Service and the Financial Services Compensation Scheme. He is involved all areas of policy development and provides regulatory support to PIMFA’s member firms.
Ian is a Chartered Accountant and Chartered Wealth Manager. He is a member of the examination panel for the Applied Wealth Management paper which is a constituent of the CISI Masters in Wealth Management and sits on the Committee overseeing CISI’s role as an Accredited Body. In 2009 he was voted by his peers Compliance Personality of the Year! He speaks regularly on a range of regulatory topics.
Content & Communications Manager
Zaida joined PIMFA (formerly the Wealth Management Association (WMA)) as content manager in January 2017.
She is an editor, copywriter and reporter with more than 13 years experience, specialising in communications, editing and trend forecasting.
Senior Finance Manager
Emma has worked in Management Accounts for over 15 years in various industries. She joined PIMFA following their merger with APFA where Emma’s role involved all aspects of the accounting function including management accounts, accounts payable, and accounts receivable as well as statutory reporting. She also dealt with all Office Management and HR.
Senior Adviser (Financial Planning & Advice)
Des joined PIMFA (formerly the Wealth Management Association (WMA)) in November 2017 as a Senior Policy Adviser with a focus on the financial planning and wealth management policy area.
He was previously a senior adjudicator at the Financial Ombudsman Service with wide ranging experience of all products but most recently across the pension product area. He has also held roles at Irish Life Assurance, Scottish Mutual International and Bank of Ireland in Dublin.
Des holds a MSc in European Union policy from Birkbeck.
Ana joined PIMFA (formerly ther Wealth Management Association (WMA)) in September 2016 as a Policy Advisor.
Her previous work experience includes working for a financial think tank, the Commonwealth and the European Court of Human Rights. Ana holds a double degree in Business and Law and has a master’s in International Relations from the University of Birmingham.
She is also a qualified lawyer in her native Spain specialised in EU and Corporate Law and is currently working towards the CISI Investment Compliance Diploma.
Anna joined PIMFA in 2017 working in the Events Department. Prior to her current role, Anna Glynn has worked at Old Mutual Wealth in Marketing and Events.
Anna holds a BA in Events Management from the University of Greenwich.
Head of Communications & PR
Sheena has worked within the financial industry for over 12 years. Her last role was at the Chartered Institute for Securities & Investment (CISI) before she joined PIMFA (formerly Wealth Management Association) in November 2010.
Prior to this she worked at Euroclear SA/NV UK & Ireland and National Savings and Investments (NS&I).
Sheena is responsible for PIMFA’s communication and PR functions which entails media relations, publications, website, brand, internal systems, projects and marketing.
She holds a combined honours degree in Psychology and Sociology and is currently studying for a Masters in International Marketing at King’s College, London.
Senior Policy Adviser – Public Policy
Simon joined PIMFA in November 2017 as a Senior Policy Adviser with a focus on public policy and long term savings. He has previously worked at the National Employment Savings Trust (NEST) and the Treasury in a variety of roles working on a number of issues including automatic enrolment, pension freedoms and the UK’s response to the financial crisis.
Simon has a strong interest in long term savings issues with a particular focus on overcoming behavioural barriers and the support structures that can be put in place in order to help and encourage a thriving savings culture in the UK.
Ben joined the PIMFA team in January 2018. Spending more than 12 years in financial services, in various organisations, which included roles at Allfunds Bank, Calastone, Northern Trust and UK Finance (Formerly BBA). His expertise extends across a number of business areas including relationship and change management, sales and proposition development, with exposure to both retail and institutional. In his position of Strategic Partnerships, Ben focuses his time on stakeholder engagement with both full and associate member firms to expand the membership offering.
Senior Policy Advisor
Giulia is a Senior Policy Advisor working on a wide range of regulatory and strategy matters such as markets integrity, data protection and digital innovation both at UK and EU level. She is also an active member of the International Regulatory Strategy Group and runs a number of PIMFA Committees and working groups.
Since joining PIMFA (formerly the Wealth Management Association (WMA)) in February 2015, Giulia has been actively advocating on behalf of the wealth management and financial advice industry with regulators and other government departments and bodies.
Giulia’s previous work experience includes advisory roles in a family office and an international law firm, as well as a short stint as insolvency specialist in her native Italy.
Giulia holds both Italian and English law degrees as well as a postgraduate degree in institutional relations.
Events & Marketing Manager
Jazzmine joined PIMFA (formerly the Wealth Management Association (WMA)) in 2016 working in the Events Department. Prior to her current role, Jazzmine has worked at The Telegraph in the Bespoke Events team and Synergy Sponsorship in Events and Marketing.
Jazzmine holds a BA in English from the University of Nottingham and is currently working towards her Certification in Professional Marketing.
Jonathan joined the WMA Graduate programme in September 2014 and after spending a year in both business administration & communications now develops the membership offering engaging with both full and associate member firms. He also develops the Private Investor Index Series co-ordinating with industry working groups and stakeholders.
Finance and Business Services Manager
Michelle has worked within the financial industry for over 20 years. Her last role was at Euroclear UK & Ireland (EUI) before she joined PIMFA (formerly Wealth Management Association (WMA)) in 2012.
Michelle’s role involves accounts payable, management accounts and payroll including other aspects of HR and business services.
Senior Policy Advisor
Alex joined PIMFA in June 2017 as a Policy Advisor. She had previously been working for the Association of Professional Financial Advisers (APFA) where she worked on a wide range of regulatory matters, engaging with policy makers and the regulator to promote members’ interests.
Alex has a legal background, having studied law at Cambridge University and was called to the Bar in 1997. She was a tenant at Lamb Chambers, Temple where she specialised in personal injury claims, contractual disputes and professional negligence. Alex has experience of advisory, drafting and court work including appearances in the Court of Appeal, the High Court and county courts.
Nigel joined PIMFA in November 2017 as Content & Communications Manager. Previously a professional musician, since then he has worked extensively in Television, Film and Animation Finance & Distribution and radio as a broadcaster. He came to the City as a Media Consultant in 1998 to advise on acquisitions and has continued working in this environment as a consultant in start-up and mezzanine finance, tax-efficient investment, strategic advice and business development, working in Japan, Austria, USA, The Middle East and UK.
Senior Policy Advisor
Kevin Sloane joined PIMFA in September 2017.
In his role as a Senior Policy Adviser, Kevin focuses on market operations, shareholder engagement and taxation and supports the Operations and Retail Markets Committees and various working groups.
Over the course of a 30+ year career in financial services, Kevin has worked at Coutts & Co., London Stock Exchange, Misys, Thomson Reuters, APCIMS and most recently in the sales and marketing team at JHC Financial.
Kevin is a member of the CISI Wealth Management Forum Committee.
Business and Communications Co-ordinator
Claire joined PIMFA in January 2018. She had previously been working for the Chartered Institute for Securities & Investment (CISI) where she worked on a wide range of projects. Claire is responsible for PIMFA’s business and communication functions which include, internal systems, website and projects.
Head of Research and Indices
Gary Sunderland works as a consultant at PIMFA. He has been Head of Equity Research for the UK region at Rowan Dartington, a Wealth Management firm since Autumn 2015. Prior to this, he was the Head of Research at Charterhouse Capital Partners, a European Private Equity firm.
He also served as the firm nominated Pensions Director and managed all research activities while in tenure. Previously, he worked at Goldman Sachs International as a Team Leader for an EMEA Analytics Team, as well as a Consultant and Analyst prior to that, all within the Investment Banking Division. Gary has been in the investment and finance industry since 2000.
Business and Communications Co-ordinator
Amanda has worked in the financial industry for 15 years. Her role involves maintaining PIMFA’s internal systems and website and providing support for PIMFA’s publications and membership enquiries.