The focus of this Report is on mass affluent and affluent
consumers, defined as:
• Affluent – with investable assets of £250-500k.
• Mass affluent – with investable assets of £100-250k.
As Mintel’s consumer analysis is based on a targeted sample of
500 individuals with £50k+ in investable assets or £100k+ in gross
annual household income, the following group is also included:
• Aspirational – with investable assets of £50-100k or £100k+ in
gross annual household income.