Diversity & Inclusion

PIMFA is committed to promoting Diversity and Inclusion in all its forms within the wealth management, investment services and financial advice industry.

Working across the industry with numerous partners PIMFA have created various initiatives such our long-standing Women in Wealth Forum, the Authentic Leadership Programme and our Career Masterclasses to inspire, empower and educate – while also helping address and tackle barriers in our industry. In May 2021 we also launched our first ever Diversity & Inclusion awards to recognise firms developing positive inclusive cultures.

We are proud to work with a number of partner organisations including LGBT Great, for whom PIMFA’s Chief Executive Liz Field is a member of Project 1000 and Ally. We are also partnering with the leading City of London social mobility charity, the Brokerage to run career masterclasses and are proponents of the Generation 2020 Academy.

PIMFA’s Chief Executive Liz Field is also an Ambassador for the Insuring Women’s Futures initiative which promotes and enhances the profession’s role in relation to women and risk.

PIMFA itself has been a proud signatory to HM Treasury’s Women in Finance Charter since 2017 and as of September 2020 we have a level of 60% female representation in senior management and as such are on track to meet our Charter target by our deadline.

Read our latest two reports to support firms in improving Diversity & Inclusion across the industry in collaboration with CICERO/AMO.

The first report: The Regulatory Case for a more Inclusive & Diverse Industry outlines regulatory expectations of the Financial Conduct Authority (FCA) as they are expected to be applied to the wealth management and advice industry in the future. It draws several important conclusions about the need to improve diversity and inclusion within the industry and the regulatory and commercial reasons for doing so.

The second report: Best Practices for a more Inclusive & Diverse Industry, draws on the experiences and work being carried out already by firms across the financial services industry, including many firms who were represented or won awards at PIMFA’s first annual Diversity & Inclusion Awards last year. The paper contains case studies of best practice from across the industry and a series of recommendations on how to improve or start your firm’s journey towards improving, diversity and inclusion within your organisation.

Our Industry Partners

The PIMFA D&I Awards 2022 

There is a stream of exceptional, diverse talent coming up through the ranks in our industry that is changing businesses for the better, engendering greater support for diverse communities and clients, and helping to develop and lead innovation.

We have launched the PIMFA D&I Awards to celebrate this.

The Awards are FREE to enter and open to all firms and stakeholders in the sector – you do not have to be a PIMFA member to enter.


Click here for more information

Career Masterclass

In November 2020 PIMFA, in partnership with the social mobility charity, The Brokerage, held the first in a series of online masterclasses designed to encourage young women and girls from a diverse range of backgrounds to consider a career in financial services and as part of our commitment to supporting greater diversity and inclusion across the industry.

Over 130 young women and girls registered for the masterclass to gain an insight into the profession and they heard from PIMFA chief executive Liz Field, Sarah Soar, chief executive of Hawksmoor Investment Management and Tracey Davidson, deputy chief executive of Handlesbanken UK, who all gave their insights into how the financial advice and wealth management sector had changed since they entered the industry, the highlights of working in the profession along with their advice for the next generation of talent.

Attendees also heard from female mentors including; Portia Wakefield, business analyst and Rebecca Pinchin project manager at Close Brothers; Gemma Farley, data and campaign manager at Openwork; Sandra Dailidyte, senior client manager at Brown Shipley and Lisa Ciccotto, head of HR business partnering and operations at Brooks Macdonald who shared their wealth management and financial advice career stories, how they’ve overcome hurdles and thrived.

Women in Wealth – Masterclass 1
This event was the first in a series of masterclasses PIMFA will be holding in partnership with The Brokerage over the coming months as part of its ongoing work to improve social mobility and diversity and inclusion with the aim of educating and inspiring young women to take their first step into the world of wealth management and financial advice.