PIMFA - Building Personal Financial Futures

PIMFA Webinar: Data as a Product: Turning Your Fragmented Data into Decision Advantage 2026
2026-05-21 14:00 - 15:00 (Europe/London) | https://www.pimfa.co.uk/event/pimfa-webinar-data-as-a-product-turning-your-fragmented-data-into-decision-advantage/
Most advice firms are not short of data. They are short of data they can actually use.
Critical information is often trapped across disconnected systems, buried in silos and too far removed from the decisions that matter most. The result is slower decision-making, weaker insight and AI ambition built on shaky foundations.
The wealth managers moving ahead are doing something different. They are treating data as a product: structured, usable and built around the decisions the business needs to make faster, better and with more confidence.
In this FREE 60-minute webinar, in partnership with Publicis Sapient, we explore what that shift looks like in practice, from connecting fragmented data, intelligence, and AI into a unified decisioning layer that enables faster, more confident business decisions.
Key takeaways:

How to connect fragmented data into a unified intelligence layer across the business
What it takes to structure data as a product to enable scale, ownership, and AI-readiness
How to embed AI into workflows to move from insight to action
Where leading firms are creating speed, clarity, and cross-functional decision advantage

HR Briefing: Neurodiversity and HR: Good Intentions Are Not a Strategy June 2026
2026-06-18 11:00 - 12:00 | https://www.pimfa.co.uk/event/hr-briefing-neurodiversity-and-hr-good-intentions-are-not-a-strategy-may-2026/
In this briefing for HR leads, hosted by PIMFA and delivered by Clyde & Co, we will cover the most common neurodivergent conditions, the reported numbers of employees with neurodivergent conditions, and we will seek to remove any stigma around these conditions.
We will also unpack the practical HR and legal realities of supporting neurodivergent employees who are having difficulties in the workplace.
From recruitment and reasonable adjustments to performance management, the session will focus on where firms may be able to improve (and where difficulties may arise) and what firms can do to their own benefit and the benefit of their employees.
Discussion points include:

the most common neurodivergent conditions and some facts around neurodivergent conditions
what firms can do to support neurodivergent employees
when and how the Equality Act 2010 may be relevant
where HR policies and processes can help
how reasonable adjustments may work
challenges firms need to navigate
the risks and issues of getting it wrong

PIMFA Consumer Duty & AI Summit: The New Operating Model for Good Outcomes 2026
2026-06-22 08:45 - 13:30 | Marloo UK Ltd, 140 Goswell Road, London, EC1V 7DY
What’s now possible for wealth firms when AI meets Consumer Duty?
This is the half-day event that answers one question
AI is no longer sitting at the edge of the wealth management operating model. It is moving into advice, compliance, client support, vulnerability identification, outcomes monitoring, quality assurance and board reporting.
The regulatory context matters. But this is not a morning of theory. It is a working session for leaders to decide how AI can safely improve client outcomes, where it should stay out of the journey, and what firms must be able to evidence before they scale it.
The opportunity is now real: AI can spot vulnerability earlier, support clients whose traditional advice models struggle to serve, personalise communication responsibly, review far more customer interactions, reduce adviser admin, and turn culture, competence and outcomes into evidence boards can actually use.
For wealth firms of every size, AI is changing what it means to deliver, monitor and evidence good outcomes. This Summit is about what makes it possible and what firms need to get right before they scale it.
This Summit is for the leaders ready to move beyond Consumer Duty implementation and start using AI to create better client journeys, stronger evidence, sharper oversight and genuine competitive advantage.
Six questions this Summit tackles. Each one is already being tested inside UK wealth management firms.

What if you could spot vulnerabilities that customers never disclose?
What if every adviser had two extra days a week?
What if you tested every interaction, not one in a hundred?
What if you could measure culture as precisely as you measure revenue?
What if the smallest firms in the sector had the same AI as the largest?
What if your board could actually see good outcomes, not just hear about them?

You should attend if:
You’re a senior leader who will have to explain how your firm is using AI to deliver, monitor and evidence good client outcomes. That includes:
• Chief Risk Officers and Chief Operating Officers
• SMF16 and SMF17 holders
• Heads of Advice, Compliance, Internal Audit and Quality Assurance
• Consumer Duty Leads and Outcome Monitoring Leads
What you’ll leave with:
• Where AI can improve Consumer Duty outcomes and where it should not go near the client journey.
• What is already working across advice, compliance, outcomes monitoring and culture evidence.
• How to deploy AI at your firm’s size, maturity and risk appetite, not someone else’s.
• A board-ready governance framework for fairness, explainability, accountability and SM&CR ownership.
• A practical plan: what to test, what to control, what to evidence and what to stop.
• Direct access to the founders, firms and peers already making these decisions
Important
PIMFA reserves the right to decline or withdraw registrations where attendees are not deemed to meet the appropriate seniority, relevance or suitability criteria for this event. Please also note that, by registering, your data may be shared with the event sponsors for event administration, follow-up communications and related marketing purposes.

The AI Leaders Incubator Programme June 2026
2026-06-25 09:00 - 18:00 | Publicis Sapient, 63 Turnmill Street, London, EC1M 5NP, United Kingdom
2023 woke us up to AI.
2024 got us experimenting with AI.
2025 proved what’s possible.
2026 is when wealth managers scale AI with discipline, confidence and measurable ROI.
Most firms are no longer asking whether AI matters. They are asking where it delivers real value, how to govern it properly, and how to move beyond pilots without creating new risk.
That is where the PIMFA AI Leaders Incubator Programme comes in.
Delivered in partnership with Publicis Sapient, this hands-on, one-day programme is designed for senior leaders in wealth and advice who need to turn AI ambition into practical, defensible action. It is not a conference, not passive learning, and not AI theatre. It is a working environment where firms test ideas, shape use cases, build business cases and leave with a clearer route to execution.
Cohort 1 in February 2026 has already shown what this can unlock.
Leaders with little or no coding experience from firms including Quilter, Evelyn Partners and Absolute Financial reported a 50% increase in confidence in sponsoring or constructively challenging AI initiatives inside their firms.
100% said the Incubator improved their ability to identify strong AI use cases and strengthened cross-functional collaboration.
75% said it improved their ability to prioritise AI initiatives based on risk and value.
What participants valued most:

A more actionable way to think about risk and prioritisation
Greater confidence to think bigger about AI, without losing control
Practical tools to build a compelling business case
A clearer blueprint for turning ambition into implementation

Cohort 1 left with more than inspiration. They left with a clearer grip on risk, a stronger business case for action and greater confidence in how to turn AI ambition into practical progress.
“A more actionable way to tackle risk and prioritisation.”
“Permission to think bigger about what AI could do, without losing sight of human oversight, validation and learning.”
“The right tools to build a compelling business case for AI, grounded in meaningful, practical value across the business.”
“A clearer sense that while AI can feel new and overwhelming, implementation is tangible and practical if you follow a blueprint, test, learn and build with intent.”
The Incubator is built to help senior leaders answer the questions that matter most:

Where can AI genuinely improve performance?
Which use cases are worth backing?
How do we balance opportunity, risk and regulation?
How do we build a credible business case for action?

As an Incubator participant, you’ll work alongside seasoned AI practitioners and peers to develop use cases, test ideas, strengthen governance thinking and build a more confident narrative for change inside your firms.
As a senior leader, you’ll leave the Incubator with:

clearer, higher-value AI use cases
stronger cross-functional alignment
a sharper view of risk, value and prioritisation
greater confidence to sponsor, challenge and lead AI initiatives internally

Who’s the AI Leaders Incubator for?
You’re a senior leader, not a coder. No background in IT or data science required. You’re the decision-maker in your firm, shaping digital strategy, driving innovation, and making the big calls on investment, risk, and transformation. You’re ready to turn data and AI into your next competitive advantage. The AI Leaders Incubator is built for senior executives who want to move beyond experimentation and make AI real, embedding it into operations, culture, and strategy to deliver measurable business results.
Enrolment
Enrolment is now open for Cohort 2 of the AI Leaders Incubator. Places are limited to one senior leader per firm and will be allocated on a first-come, first-served basis. Please note that each applicant’s level of seniority will be reviewed by PIMFA and admission will be subject to our final approval.
Still have questions?
Please contact:
Philip Allen, Head of Learning
learning@pimfa.co.uk

The PIMFA Customer Vulnerability Learning Programme 2026
2026-09-23 09:30 - 2026-12-02 12:30
Six live online sessions.
Five lived-experience spotlights.
One sector standard.
In March 2025, the FCA published its review of Customers in Vulnerable Circumstances. In April 2025, PIMFA published its own ‘Understanding Customer Vulnerability’ Guide.
The Customer Vulnerability Learning Programme (CVLP) is the only training in the sector that integrates both.
Built specifically for wealth managers, private banks and advice firms, the programme takes teams beyond awareness and into evidenced capability — helping firms meet FCA expectations, strengthen Consumer Duty outcomes and build more consistent support for customers in vulnerable circumstances.
Book one place. Bring a colleague for free.
For this cohort, firms can book one place and bring a colleague at no additional cost.
Use code CXQ8HTTW at checkout to secure two places for the price of one.
This is ideal for firms that need to build consistent capability across Compliance, Consumer Duty, Vulnerability, Client Services, Operations, Risk and frontline teams.
Built on FCA expectations. Proven with PIMFA members.
Cohort 1 launched last year and brought together 27 senior practitioners from leading wealth managers, private banks and advice firms. Participants rated the programme 4.78/5 overall and 4.89/5 for relevance to their role.
Here is what they told us:
“The combination of lived experience from consumers and expert knowledge of the course tutors really added value across a challenging programme in a short space of time. Definitely worth the cost.” Head of Compliance, Wealth Management firm.
“I would encourage anyone working with or involved in vulnerable client reviews to attend this course. Very knowledgeable and personable presenters, good engagement from all participants, and the lived experiences were really useful in understanding specific vulnerabilities from the client’s perspective — not just a business process. Absolutely recommend.” Consumer Duty Manager, Private bank.
“As someone already passionate about vulnerable client characteristics, this helped solidify the work already done, what more is needed, and gave affirmation that the journey I am leading our firm on as SME is the right one — and for the right reasons.” Vulnerability Lead, Advice firm.
Why does this matter now?
The regulator has made clear that firms must do more than identify vulnerable customers. They must be able to show how they are supporting them, monitoring outcomes and improving practice.
As Alison Walters, FCA Director of Consumer Finance, has warned, the FCA will use “the pointy end of our toolkit” where firms fall short.
Band-aid solutions won’t cut it.
Identification. Outcomes monitoring. MI. Staff capability. Product and service design. These are no longer isolated workstreams. They are part of the evidence-based firms that need to demonstrate that vulnerable customers are receiving the support they are entitled to.
A unique learning programme for the wealth management sector
Led by the award-winning vulnerability training team at The Money Advice Trust, the programme is a full-on, immersive, root-and-branch training experience. It gives your firm the know-how to transform its processes, systems, and people, and deliver better outcomes for customers in vulnerable circumstances.
The Programme will help your firm to:

Accelerate the adoption of new FCA expectations on vulnerability in your firm
Design best-in-class experiences for Customers in vulnerable circumstances
Build and lead a more effective strategy on vulnerability
Anticipate, evaluate, and proactively respond to FCA expectations
Embed a customer-centric culture into how the firm operates day-to-day

Who should attend?
This programme is designed for professionals working across:
Compliance, Consumer Duty, Vulnerability, Risk, Operations, Client services, Advice and financial planning, Training and competence, Product and proposition, Complaints and customer outcomes. It is particularly relevant for firms looking to move beyond policy statements and into practical, firm-wide delivery.
Next steps
Download the brochure to see how the programme can support your firm-wide vulnerability strategy.
For this cohort, firms can book one place and bring a colleague at no additional cost.
Use code CXQ8HTTW at checkout to secure two places for the price of one.
PIMFA Members should ensure they are logged in to access member pricing.

AI for Wealth Management: From Curiosity to Confidence
2028-09-28 08:00 - 17:00
AI is reshaping wealth management, but many advice firms are stuck at the exploration stage. This one-day in-house training course prepares your leaders, managers, and team members to transition from curiosity to confident adoption, providing practical insights into how AI supports client service, compliance, operations, and investment advice.
Our expert trainer Richard Preece demystifies AI, focusing on real-world use cases from UK advice firms, regulatory implications, and the leadership mindsets required for successful adoption. Whether you’re a senior manager shaping digital strategy or a compliance officer navigating new risks, you’ll gain the insight and language needed to lead informed conversations about AI in your firm.
Course Information:
Delivered in-house, this course is fully flexible to your preferred date and location.
Duration: One Day (9:30am – 4:30pm)
Format: In-person or virtual delivery course that’s tailored to your specific needs
Target Audience: CEOs, Partners, COOs, Investment Managers, Heads of Compliance, and Client Service Directors who want to explore AI confidently and responsibly.
Max # of participants: 15
Fee: Available on request
Enquiries: To find out more about this in house course contact learning@pimfa.co.uk
